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Burkey Belser is an American graphic designer. He is best known for his design of the Nutrition facts label, the U.S. Food and Drug Administration (FDA) mandated food labeling system that appears on all packaged foods in the United States, which has been called by some "the most frequently reproduced graphic in the world."〔http://www.lawfirmblogging.com/?p=60〕 He is also widely known for the pioneering work in legal advertising that earned him a Lifetime Achievement Award from the Legal Marketing Association as well as induction into that organization's Hall of Fame. ==Biography== He was born July 8, 1947 in Columbia, South Carolina. The Belser family has been long-established in the South, with Christian Belser (1752–1812) arriving in Charleston from Baden-Baden, Duchy of Württemberg in 1787. A family plantation, Sunnyside on Edisto, South Carolina, has been exclusively in family hands from the Mikell side of the family for over 300 years. Summer-long stays in the natural setting of the plantation awakened his artistic predilection. He took painting and drawing courses at the University of South Carolina when he was eight. He redrew entire issues of The New Yorker cartoons before settling on favorite cartoonists such as William Steig and Charles Barsotti. His parents divorced in 1953. Belser lived another two years in Columbia with his mother and sister before moving with them and his stepfather to Birmingham, Alabama, for a year, then on to Memphis, Tennessee, for his junior high and high school years. Belser was given the President's Award by the student body, an award given to the individual judged to have contributed most to the high school. He also was an Eagle Scout and earned his God & Country Award. Belser was not trained in graphic design. He was an English major and an art minor at Davidson College in North Carolina (the school offered no graphic design courses). During the decade following college, Belser trained himself to be a designer. In 1992, he was contacted by David Aaron Kessler's staff at the FDA to help with the Nutrition Facts label because of his prior success designing the EnergyGuide that appears on all major appliances in the U.S. Because Congress had mandated the reformulation of the label but not its redesign, Belser undertook the project as a pro bono effort, for which he received a Presidential Design Award from President Bill Clinton. Massimo Vignelli called it a "masterpiece."〔July 1996 AIGA Journal〕 The success of that initiative led the FDA to once again call on Belser to design the Drug Facts label that now appears on all over-the-counter drugs. On another vastly different design front, Belser began working with law firms shortly after the Bates v. State Bar of Arizona decision allowed lawyers to advertise. Over the next 30 years, the sustained body of work emanating from Greenfield/Belser Ltd., influenced countless others in their approach to law firm marketing. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Burkey Belser」の詳細全文を読む スポンサード リンク
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